The Taycan Refuses to Take a Backseat

Porsche is still full speed ahead in taking on Tesla in the US, Volkswagen is doing the electric car reservation thing, and Hurricane Laura is pounding dealerships and everything else in Texas and Louisiana. All that and more in The Morning Shift for August 27, 2020.

The Taycan is here and is a pretty worthy competitor to the Tesla Model S and an electric Macan that’d battle the Model X is also in the works.

While all of the Tesla competitors getting a little more serious about, you know, actually competing with Tesla all feel a day late and a dollar short, it will be interesting to watch this play out over the next five years.

Tesla has had a massive head start—the Model S was introduced over eight years ago!—but if automotive history shows anything it’s that things change very quickly. And while one company might have a technological advantage over others for a time, everyone also usually catches up.